Susan Krall
EVP Corporate Relations
Susan Krall is a Physical Therapist with over 30 years of multi-state Post-Acute rehab management experience. Her client base includes privately owned and nationwide for-profit and not-for-profit skilled nursing facilities, CCRC campuses, home health and out-patient agencies.
Currently Susan’s primary focus is on partnering with clients to identify and implement strategies which drive enhanced outcomes and patient satisfaction in today’s value driven / person centered reimbursement and regulatory environment.
As a member of AHCA, Leading Age, ACHCA, NASL, NPA and AANAC, Susan is committed to continual learning and collaborative strategic initiatives in an effort to facilitate and support successful navigation through ever changing and demanding times.
Freda Mowad
Founder
Freda has over 20 years of experience as a Speech Language Pathologist and executive leader. Freda began in long term care as a treating SLP focused on dysphagia management and cognitive rehabilitation. In 2009 Freda became the Vice President of Operations at one of the largest contract rehab companies in Texas and from 2015 to 2018 she headed as President, growing the company to over 160 locations.
Freda has established a reputation for achieving stellar clinical and financial outcomes in a highly conscientious manner and has a finesse for building incredible teams of talent. Freda is highly skilled at navigating swiftly and effectively through the everchanging healthcare environment which is evident by her loyal client base and growth.